Description
Steve Robbins and Tim Judge understand the importance of connecting concepts to students' personal lives and real business scenarios. To support your efforts in translating the science to great management practice and facilitating great classroom discussions, the following materials are provided:
โข "He who knows others is clever, he who knows himself is enlightened."
-Chinese philosopher, Lao-tzu
Students will benefit from taking self-assessment tests right after they've learned a concept, promoting self-understanding. Prentice Hall's Self-Assessment Library (S.A.L.) contains 51 assessments, 18 of which are now tightly integrated into the chapters. See pp. v-vi for more detail.
โข What Customers Don't Know Won't Hurt Them, or Will It? (p. 688)
New Comprehensive Cases bring together multiple topics, helping students apply what they have learned in the course. All of these two to three-page-long comprehensive, realistic, and real cases are supported with discussion questions. Many are based on articles from popular business sources. Case notes are provided in the Instructor Manual.
โข Is Managing Impressions Unethical? (p. 440)
Yes and no, depending on how you look at the issue! There are two sides to each controversy argued in Point/Counterpoint. This feature, ideal for use in classroom discussions, shows how students' preconceived notions may be inadequate or even incorrect. Several of these 19 dialogues are new to this edition.
