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Packaging Girlhood: Rescuing Our Daughters from Marketers’ Schemes

By: Sharon Lamb, Lyn Mikel Brown

Book Condition: Very good
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RM29.90 RM20.93

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Description

The image of girls and girlhood that is being packaged and sold to your daughter isn't pretty in pink. It is stereotypical, demeaning, limiting, and alarming. 

Girl Power has been co-opted by marketers of music, fashion, books, and television to mean the power to shop and attract boys. Girls are besieged by images in the media that encourage them to pursue accessories over academics; sex appeal over sports; fashion over friendship. These stereotypes are everywhere, from Disney movies to hip-hop lyrics, Nickelodeon cartoons to Seventeen magazine.

Little girls are portrayed as "perfect little angels," sometimes with a sassy twist, elementary school-age girls are boy-crazy "tweens," ready to buy into a version of mini-teendom that eclipses the wonderful years of childhood that truly belong to them; middle-school girls are cast as full-fledged teenagers, or at least teenage wanna- bes, eager to conform to that Cosmo GIRL! lifestyle. 

And high school girls? They're sold an image of the sexually free model-diva-rock-star that the younger girls are supposed to look up to.

ISBN:9780312352509

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Weight 631 g
Dimensions 242 × 161 × 25 mm
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ISBN 9780312352509