Description
Print design is without a doubt the best example of graphic design in its pure state. Print design represents the sum of all the major disciplines in our profession: identity, because every project has characteristics that make its different from the rest, a special, one-of-a-kind personality that theoretically makes it unique; typography, because a primary challenge in design is choosing groups of fonts that make contents clearer rather than tiring or hindering concentration, throwing us off in strange ways; communication, be- cause books, in theory, are meant to be sold and should attract attention; and graphic art in order to ensure careful production that is responsible with its media and in keeping with the contents of the project.ISBN: 9789812456779
