Persuasive Writing: How to Make Words Work for You

Description

The proliferation of modern technology like e-mail and text messaging stresses speed over we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. define the purpose of the message. organize the necessary information. support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style. ISBN:9781402748363