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Persuasive Writing: How to Make Words Work for You

By: Nick Souter

Book Condition: Very good
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RM33.90 RM28.82

1 in stock

Description

The proliferation of modern technology like e-mail and text messaging stresses speed over we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While thatโ€™s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. define the purpose of the message. organize the necessary information. support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style. ISBN:9781402748363

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Weight 543 g
Dimensions 234 × 213 × 11 mm
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ISBN 9781402748363