Description
PLANNED MARKETING
Essentially practical, yet emphasizes the sociological basis of modern buying trends and the need to understand the underlying reasons for buying patterns.
HOW TO
Achieve maximum profitability
Select lines of investment
Diminish commercial and competitive risks
Use the advertising agency's specialist experience
Sell the product
Use PR to merchandize the company
Match resources to fit market trends and innovations
'Illuminating chapters which should help to widen understanding of market research, advertising and merchandising'
F.B.I. Review
'Useful and interesting... It will be helpful to the busy manager, to the accountant and to the general reader'
Cost Accountant
