Description
A razor-sharp, provocative and always entertaining look at the best and worst in advertising, Pritkin's Testament will give you new attitudes and clear formulas to ensure that your dollars spent on any type of advertising are spent with the utmost cost-efficiency and brilliance.This outrageous but thought-provoking collection of true case histories, creative breakthroughs, and business-tested techniques will enrage some pros and expose some cons. And it will become the advertising bible for those visionaries who aspire to brilliant campaigns and miracle results!
ISBN:9780135851913
