Description
Prophets in the Dark is the dramatic inside story of how a group of Xerox executives completely revolutionized the company and saved it by beating back the Japanese competition, from the man who spearheaded the transformation, former CEO David T. Kearns, and his consultant, David A. Nadler. In 1982, upon his elevation to CEO, Kearns learned that Xerox was literally facing extinction because Xerox's Japanese competition could sell copiers for what it cost Xerox to make them. In searching for a solution, Kearns established a striking relationship with a visionary consultant named David Nadler. These "prophets in the dark" mapped out a strategy to reinvent the entire company and establish total mastery of quality. By the late 1980s, Xerox had slashed its manufacturing costs by nearly 50 per- cent, doubled its production, and cut the product development cycle by a full year. By 1990, Xerox was again the producer of the highest quality office products in the world and had gained back market share from the Japanese. Prophets in the Dark is an unparalleled success story with a powerful message for our times. ISBN:9780887306341
