Description
In the world of business, public relations affects all types of organizations, large or small, whatever their business, whether commercial or non-commercial, charitable or in the public sector.
In Public Relations: A Practical Guide to the Basics, a public relations expert guides those entering or looking to enter the industry through the necessary avenues for creating a PR campaign. He provides a valuable overview of the main areas of work involved, including:
โข ethics and the law
โข working with photographers
โข working with printers
โข working with publishers and the media
โข working with designers
โข crisis management
โข new developments in technology.
Those institutions - voluntary organizations or public sector - for which public relations issues do not form the obvious focus of their business, will find the practical, simple guidelines within this book invaluable.
Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals alike.
