Description
Public relations today is the concern of all those involved in business. It is a far- ranging activity which embraces the total communications of any company, and touches on much of the day-to-day work and responsibilities of directors, managers and executives. This practical guide will give such readers an insight into public relations as it concerns them, whatever their managerial job and kind of business.
Public Relations For Your Business challenges readers to recognise the practical realities of public relations as it affects them daily. It ranges over every aspect of public relations, taking the mystery out of an often misunderstood subject. The author believes in cost-effective PR that works and is value for money, and demolishes a great many myths about PR in a no-nonsense, down-to-earth fashion.
The reader is shown how to deal with the media, the value of a corporate image and a corporate identity, how to set up a PR department or employ a PR consultant, the PR value of sponsorship, how PR relates to marketing, and discusses financial, political and crisis PR, while also examining internal and customer relations. The use of research, the budgeting of PR costs and methods of evaluating results, are also considered.
In 21 lively chapters, the author draws on his long experience to give those in business an up-to-date picture of PR as an essential factor in successful management.
ISBN: 9781852510350
