Public Relations: Strategies and Tactics 9th Ed.

The field of public relations is always changing. New forms of media and technologies have changed the shape of public relations in the last few years, causing corporations to expand their audiences and reach out to more people in more ways than they ever imagined before. Our goal with this revision is to provide the most up-to-date, engaging, and comprehensive resource for new students of public relations. This edition discusses reaching today's diverse and multicultural society on the local, national, and global level with new technologies, while hinting at where the public relations field is headed in the future.