Description
The Foundations of Marketing is a series of authoritative and concise books prepared to serve the need for teaching materials incorporating the results of recent research and developments in the study and practice of marketing. The structure of the series-its flexibility within unity of purpose-enables the teacher to construct a complete basic marketing course, adjustable to a level of rigor of the teacher's choosing. Certain or all books can be combined to accomplish individual course objectives. Individual books are self-contained, reasonably complete treatments of the fundamental changes taking place in their areas. Students have the benefits of being introduced to the managerial approach to the field and to the socioeconomic process of marketing by authorities actively engaged in study and research in each field.
ISBN:QUANTITATIVEM
