Description
This book is the awaited follow-up to Nasbitt's best-selling Megatrends . Beginning with the premise that corpora tions change faster than other institu tions, the authors examine some emerging social trends and how these will influence corporate behavior.Among their more provocative discus sions are those of the substitution of computer software for many middle management functions, the feminiza tion of the workplace through the influx of woman managers, the attempts by large corporations to nurture entrepre neurship within the confines of mature organizations, and the need for creativ ity and integrative thinking to offset the technological explosion, which de mands specialization.
While the ``rein venting'' metaphor is stretched a bit thin at times, this work contains enough intriguing ideas to make it of value for the thoughtful administrator. Gene Lacz niak, Coll. of Business Adminis tration, Marquette Univ., Milwaukee
Copyright 1985 Reed Business Information, Inc.
Copyright 1985 Reed Business Information, Inc.
ISBN:9780356121888
