Reading in Marketing: An Islamic Perspective

The market has witness the interest in Islamic products which increases by day, not only in Malaysia, but also in most other Muslim nations around the globe. Concurrent with this phenomenon is the interest in Islamic marketing. Though no specific textbook is produced that focuses on Islamic marketing, the impact has attracted interest among academicians and practitioners around the globe. Numerous articles are published on this new discipline with most that focus on financial practices such as Islamic banking and Islamic Insurance. The impetus of this interest is further enhanced by the launching of the Journal of Islamic Marketing that publishing its first issue in 2010.

Despite the growing interest on Islamic Marketing, efforts to compile these articles are still minimal with the exception of the said Journal of Islamic Marketing. As such, this book is the first attempt to compile concept papers and research reports on Islamic Marketing with the hope that it will encourage more of this effort for public knowledge. The articles and research reports are arranged in Chapters and Sections. At first, it is the author's intention to arrange the articles into the 4-Ps Sections, however, due to limited related articles, the Section C has to contain a combined Price, Place, and Promotion related articles. InsyaAllah, the future effort will follow this 4-Ps format.