Description
MORE THAN 196 IDEAS AND TECHNIQUES TO GET YOUR CUSTOMERS GENERATING POSITIVE WORD OF MOUTH ADVERTISING PLUS OVER THREE DOZEN WAYS TO PREVENT NEGATIVE WORD OF MOUTH COMMENTS FROM DOING ANY DAMAGE TO YOUR BUSINESS.
TALK IS CHEAPI
For too long..word of mouth promotion has been appreciated, but unmanaged-generally understood as a factor in the success of any business, but left alone to develop of its own volition.
[Now]...positive word of mouth comments need not be left to luck and negative commentary need never be left to fester.
...if you don't give them something to talk about, they probably won't.
LOTS OF PEOPLE UNDERSTAND THE POWER OF WORD OF MOUTH ADVERTISING. BUT FEW UNDERSTAND HOW TO MAKE IT WORK CONSISTENTLY FOR THEM. THIS BOOK SHOWS YOU EXACTLY WHAT TO DO TO MAKE YOUR CUSTOMERS YOUR MOST EFFICIENT FORM OF ADVERTISING.
ISBN:983899121X
