Description
'Profits are to business what power is to politics'
Ralph Horwitz analyses the function of management and the operations of the firm what it does, why it does it, and with what real object in view.
Although discursive, his approach is always closely concerned with true profitability and his assessment of the main techniques of modern management - including MBO, corporate planning, network analysis, DCF, and activity scheduling are evaluated from empirical examination and personal study of well-known firms.
While believing that management is an art-science, Ralph Horwitz firmly maintains that in theorizing about business, profits are what one should begin -and end with.
Editorial Advisers:
School of Business, Ealing
ISBN:0330232770
