Description
"Malaysian business managers who aspire to lead and leaders who still wish to learn will find from this book pragmatic strategies, which will enhance the Malaysian vigor to compete". Tan Sri Dato' Lim Guan Teik ACCCIM President
"The purpose of this book is to help the reader by introducing him marketing philosophy from the macro perspective - the customer. The reader will benefit by learning some new concepts about RM paradigms, which will, when applied appropriately establish him or her organization customer focus".
Pay Ku Yang Director of Education Malaysian Institute of Management
"Are you looking for a different approach to marketing? This book have two sides to the paradigm and it shows you how to harness the tension in these micro variables driven by macro perspective showing you why it is a valuable and effective alternative in managing change. Is marketing still relevant? I think marketing is everybody's job especially in the professional industrial market".
Lee Hock Sen Chairman, Eagle Group Vice Chairman, Malaysian Locksmith Associations
"This relationship marketing book is particularly valuable to us! The advertising and promotions services that we offer require us to handle clients from various industries. Thus, this book serves to provide us a basis or guide to deal with people more successfully".
Christy Hing Director, Anzel Communication
"Rtn. Ray Choo timely gives an insightful review with his book: it will challenge your philosophy in marketing about doing the right things than doing the things right. I commend the effort and endorses the book for Rotarian and who seek a coherent approach to the complexity of business relationship with highest ethical standards".
President M. Ravichandar, Rotary Club of Sentul Rotary International District 3300 ISBN:9789832753001
