Description
Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.
And it's getting more powerful than ever. In a world where technology allows companies and individuals alike to not only gather huge troves of information about you, but also aggregate it and analyse it with frightening speed, accuracy and sophistication, our digital reputations are fast becoming our most valuable currency.
