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Research Methodology for Business & Social Science
By: Zainudin Awang
Book Condition: Very good
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RM27.90 RM23.72
1 in stock
Description
This book is a comprehensive guide for university students in doing their research project from the beginning to the end. The syllabus includes the understanding of the need for research itself, and the step by step process in writing a research proposal. More importantly, the book provides the guide in forming the three most important elements in any research project namely the research objectives, the relevant research questions, and their corresponding hypotheses. These three elements would form the direction of the study. Furthermore, the book lays the selection of a proper research design including the methods of sampling, methods of data collection, and methods of data analysis. For its data analysis, this book introduces the latest method of data analysis namely The Structural Equation Modeling using AMOS 16.0. The author begins data analysis process by doing data mining, descriptive analysis, factor analysis, and reliability analysis. Besides this, the book assesses the normality of the data for each variable since this is crucial in determining the validity of any statistical analysis employed later. Finally, the book carries out the suitable parametric analysis in order to test the proposed hypotheses. The whole analysis is carried out using the real data obtained from the previous study.
