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Richard Branson: The Inside Story

By: Mick Brown

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RM17.90 RM15.22

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Description

Richard Branson became a byword for entrepreneurial flair through the huge success of Virgin Music. But in 1992 he sold the company in order to concentrate all of his considerable energies on his airline Virgin Atlantic.

In this third revised edition of his bestselling biography, Mick Brown charts the story of Branson's mercy mission to airlift hostages after Iraq's invasion of Kuwait, details his conquests by hot-air balloon of the Atlantic and Pacific Oceans and gives all the latest details of his battle in the skies with British Airways and their 'dirty tricks' campaign.

He analyses the highly idiosyncratic business techniques and personal style which have taken Branson from student magazine editor to airline magnate and which go to make up 'the Branson phenomenon'. ISBN:9780747232162

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Weight 339 g
Dimensions 178 × 111 × 38 mm
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ISBN 9780747232162