Description
What are the secrets for converting prospects into loyal customers? How do you take your business relationships to the next level-so you close more sales? Author Stephan Schiffman, one of the nation's leading sales trainers, presents strategies that guide sales professionals to these answers.
Schiffman's "noise principle" is basic to finding out quickly whether a business relationship is viable. Readers will learn how to "make noise"-that is, do or say something that requires a response-and identify which relationships are poised to move to the next level. In easy-to-understand terms, Schiffman outlines 26 strategies that will help you get on the prospect's radar screen, speed up the selling process, get better information, and close more and bigger deals. ISBN:9780793154630
