Description
SELLING: Principles and Practices prepares today's students for the exciting world of selling by providing them with a solid foundation in selling theory and practice backed by examples of tried and true methods of selling. In the thirteenth edition we offer the following tools for success:
โข Real world examples drawn from the authors' vast personal
experience in sales. Chapter opening vignettes that involve the reader in
concepts and examples covered in the chapter.
โข Interesting case materials after each chapter that highlight the concepts covered and offer thought-provoking questions to encourage classroom discussion.
โข Real-life profiles of professional salespeople and self-starters to provide students with insights into successful sales strategies and techniques. References to current readings in selling to encourage students to research topics of interest.ISBN:9780071125598
