Description
We should sell the way we'd like to buy if we were buyers & knew nothing about selling.
Selling To Humans redefines selling by removing the labels of "buyer" and "seller" and replacing them with "human beings". It presents Ten Principles which guide us, and offers us ways to discover why we are in our careers and how to become professional communicators. It then outlines a proรงess in which feelings, motives, and beliefs are valued, so that selling becomes more efficient, productive & people-oriented than ever before!
ISBN:9780964354944
