Sergio Rossi

Description

Today, in the eye of the public, Sergio Rossi shoes are meant to tread on red carpets, to adorn the legs of movie stars, surrounded by the crackling of flashbulbs. From Hollywood to Cannes, from Paris to New York, the brand has imposed a style and promoted shoes as an object of desire which is now much more essential than incidental. The success of the brand, which became a major name in less than half a century, sounds like the fascinating story of an Italian adventure. From the aftermath of the Second World War to the triumph of industrialisation, from the original workshop in San Mauro Pascoli to the Milanese catwalks, the development of the brand followed the major changes that created contemporary Italy, borrowing images from both neo-realism and Hollywoodian flamboyance. The brand bears traces of this fertile duality, of this precise mixture of know-how and glamour, whose winning formula gave birth to a real success story. ISBN:9782759401703