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Services Marketing: People, Technology, Strategy, 6th Ed. by Christopher Lovelock, Jochen Wirtz

Services Marketing: People, Technology, Strategy, 6th Ed.

By: Christopher Lovelock, Jochen Wirtz

Book Condition: Very good
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RM49.90 RM37.43

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Description

For advanced undergraduate and MBA/EMBA courses in Services Marketing.

Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.

 ISBN:9780132056762

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Weight 1405 g
Dimensions 275 × 215 × 26 mm
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ISBN 9780132056762

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