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Show Your Brand Leadership by Building a Great Brand

By: K. K. Johan

Book Condition: Very good
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RM21.90 RM18.62

2 in stock

Description

Leadership is a subject matter that arouses great interest. What is the best style of leadership? You will get different answers to the question.

If you want to build a successful brand, you must have a strong and effective brand leadership. Behind every successful brand is the leader and if the leadership is not strong, the brand will definitely fail. Consumers nowadays are not only attracted to strong brands but the leadership behind the brand.

Leadership is a journey. Great leaders are not born overnight. They go through various phases of growth and transformation. They stumble, fall and rise many times over in their quest for leadership.

The quotes in this book are experiences that I have learned in my leadership. These quotes reflect my practice, beliefs and values. These are the principles that work best for me and I hope that these quotes will inspire and impart ideas to you in your pursuit to be a better leader.
ISBN:9789671469521

Additional information

Weight 280 g
Dimensions 212 × 150 × 10 mm
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ISBN 9789671469521