Description
This is not an esoteric book about marketing theory, but a completely practical book with proven ideas - 52 in all, one for every week of the year--that can help you think like a smart marketer and apply those lessons to every part of your business.
With Smart Marketing, you'll learn how to: Use acting techniques to improve your effectiveness in front of your customers.
Barter your products or services to increase your profits.
Involve your employees in bringing you new business.
Get past the gatekeeper and the voice mail when you're prospecting on the phone.
Use humor to improve your productivity.
Start a client newsletter and use it to build your business.
Make the most of your yellow pages advertising...or the leads you get at a trade show. ...and much much more.
Each chapter of Smart Marketing focuses on an innovative, cost-effective idea that will solve problems, get customer commitment, and lead to an increase in sales. Brief, easy-to implement action plans are included at the end of each chapter to help readers turn these great ideas into profitable realities.
Smart Marketing provides a no-nonsense approach to sales and marketing that is sure to inspire and challenge any small- business owner or corporate manager.
