Description
This is not an esoteric book about marketing theory, but a completely practical book with proven ideas - 52 in all, one for every week of the year--that can help you think like a smart marketer and apply those lessons to every part of your business.
With Smart Marketing, you'll learn how to:
- Use acting techniques to improve your effectiveness in front of your customers.
- Barter your products or services to increase your profits.
- Involve your employees in bringing you new business.
- Get past the gatekeeper and the voice mail when you're prospecting on the phone.
- Use humor to improve your productivity.
- Start a client newsletter and use it to build your business.
- Make the most of your yellow pages advertising...or the leads you get at a trade show. ...and much much more.
Each chapter of Smart Marketing focuses on an innovative, cost-effective idea that will solve problems, get customer commitment, and lead to an increase in sales. Brief, easy-to implement action plans are included at the end of each chapter to help readers turn these great ideas into profitable realities.
Smart Marketing provides a no-nonsense approach to sales and marketing that is sure to inspire and challenge any small- business owner or corporate manager.
