Description
Profit Big from Social Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. Youโll discover exactly how to customize your best social networking strategyโฆthen staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultsโฆand profit big from todayโs hottest new social media sites and platforms! Topics include:โข Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more
โข Define goals and customize strategy to maximize Return on Conversation (ROC)
โข Understand the whole conversation about you and all the communities you serve
โข Manage legal, compliance, and ethical challenges
โข Plan social media policies for your companyโs employees
โข Extend customer service into social media
โข Maintain consistent branding and messaging
โข Complement your SEO, PPC, offline marketing, and PR efforts
โข Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
ISBN:9780789742841
