Description
This book is not just a list of concepts, models, and theories. It is the first undergraduate textbook to introduce a theory-based, multi-chapter organizing framework to add additional structure to the field of strategic management. "VRIO" is a mechanism that integrates two existing theoretical frameworks: the positioning perspective and the resource-based view. It is the primary tool for accomplishing internal analysis. It stands for four questions one must ask about a resource or capability to determine its competitive potential:
1. The Question of Value: Does a resource enable a firm to environmental opportunity, and/or neutralize an exploit an environmental threat? currently controlled by only a small imitate
2. The Question of Rarity: Is a resource number of competing firms?
3. The Question of Imitability: Do firms without a resource face a cost disadvantage in obtaining or developing it? 4. The
4. Question of Organization: Are a firm's other policies and procedures organized to support the exploitation of its valuable, rare, and costly-to- resources?
ISBN:9780132560443
