Description
Strategic Management: Competitiveness and Globalization, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The case portion of the text contains 40 cases that are all new to the third edition and feature a variety of firms and industries. ISBN:9780538881821
