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Strategic Management: Competitiveness and Globalization (Concepts and Cases)

By: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

Book Condition: Very good
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RM39.90 RM33.92

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Description

Examine strategic management with the market-leading book that has set the standard for providing an intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts and scholars Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASE, 9E is the only book that integrates the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how businesses use strategic management to establish a sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A selection of 30 compelling cases prepares you to face the broad range of critical issues confronting contemporary managers. You can also easily build your own case selections from other premier providers, such as Harvard, Ivey, and Darden.

ISBN:9780324227130

Additional information

Weight 1780 g
Dimensions 253 × 204 × 32 mm
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ISBN 9780324227130