Description
For many years, a dominant buzzword in management literature and discussion is strategy. Indeed, the word occupies much of managerial thinking and has been held out to be the recipe for managerial behaviour. In spite of its widespread use, the concept of strategy is still beyond the grasp of quite a number of people, including those who quote it frequently in defence of certain managerial action.
What exactly is strategy, and what is the concept of strategic management?
It is quite simple...nothing esoteric about it, says the author. Put together here are not only the salient concepts and models of strategy as we know them but also the author's interpretations of those concepts as they apply to business situations. Very significantly, there is valuable follow through with cogent illustrations on how the concepts can be and have been applied in the Malaysian context.
Strategic Management in Malaysia: Concepts & Illustrations is a practical resource for decision makers, managers, executives, and students of management who wish to have a better understanding of the subject and its applications.
ISBN:9839065165
