Description
As business risks soar and markets become more volatile, firms are embracing joint ventures with increasing frequency Joint ventures are now common not only in newly industrializing nations but also in such mature economies as the United States These cooperative strategies are a power tool for altering companies competitive positions yet many managers lack sufficient information about joint venture strategies to make use of them
This book is the first comprehensive, in-depth look at domestic joint ventures It supplies the essential facts and strategic knowledge on how companies can build cooperative arrangements that enable them to make advances they could not make alone. The author describes how the use of joint ventures has changed over time and why this strategy is now of increasing interest in markets like the United States Using industry examples, she details the internal, competitive, and strategic benefits that can be gained from joint ventures, and demonstrates how to maximize these benefits while overcoming the drawbacks that have rendered joint ventures unattractive in the past. The framework for the analysis of prospective joint ventures shows how to decide when they make sense, which firms are most appropriate partners, and how to structure agreements. The book also examines how to keep the joint venture economically and competitively viable, and how to structure relationships between parent and child firms.
ISBN: 0669104485
