Description
As we moved into the condominium market, many of the "experts" warned us that we didn't know what we were doing. This criticism frequently focused on our method of pricing. We'd be told, "You'll never sell those units because you're offering them at too high a price." Or "You'll never make a profit because you're selling them too low."This was part of that old you-don't-know-what-you're-doing- and-besides-it's-impossible syndrome that I had learned to ignore. Instead of listening to the negativists or worrying about my own lack of knowledge on a given issue, I just went to the average people on the street. Invariably, within forty-eight hours after we put a condominium complex on the market, they would let us know whether we had priced the units too high or too low. They either wouldn't buy at all; or they'd buy everything so quickly that it would make the California gold rush look like a Sunday promenade. After studying the response of our buyers, we'd adjust our prices accordingly.So it's best never to take a naysayer's word at face value. Many people simply lack the confidence and creativity to wrestle with a hard business problem until they find a solution. But if you're willing to say yes instead of no-to believe that all things are possible and that nothing is impossible-you'll be amazed at the fortunes and adventures that are waiting to reward a positive attitude,-Warren Avis ISBN:0025044109
