Description
Technotrends is about how to creatively apply the new tools of technology to create the exciting new products, services, markets, and careers that will revitalize your business and the American economy.
Daniel Burrus, a world-renowned technology forecaster, introduces us to nothing less than our own future. He offers an accessible, fact-based report on the forces shaping the next century. Burrus conclusively demonstrates the need for all of us-businesspeople, educators, government leaders-to understand and utilize the new technological tools that will determine economic winners and losers.
Burrus uses the metaphor of a card game to show us how sweeping technological innovations have changed the rules by creating a whole new deck of cards. In order to win it is imperative that we know how to use the twenty-four new "tool" cards along with the new business rules destined to transform decision making and management processes worldwide.
With insight and humor, Burrus introduces us to seven fictional players drawn from real life in a wide range of real occupations (you might recognize yourself or col- leagues) who are "playing with half a deck" by failing to see that new technology has already changed the game. We will pull up a chair and join the players as they learn how to apply the new cards and rules to form powerful combinations. The author uses familiar poker and bridge terminology such as "when to hold 'em and when to fold 'em" and "trumping the joker" to address such important issues as when to terminate a product line or change careers, and cutting through government red tape.
