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The ABC of Style: A Guide to Plain English

By: Rudolf Flesch

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RM15.90 RM13.52

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Do you find yourself saying "endeavor" when you simply mean "try?" Or "elucidate" when you mean "explain?" Or "herewith" when you mean "here?" Do you know the difference between: dilemma and problem? which and that? e.g. and I.e.? historic and historical? How many times have you written: nagging backache, mystique, in depth, edifice, and avid?

In these times of psychobabble and disserta- tionese the reissuing of Dr. Flesch's refreshing and convenient guide offers Invaluable ald to those seeking to avoid the pedantic, trite, pom- pous, and verbose in writing. Dr. Flesch deals with style in the literary sense, that is, with the choice of the best word. Hundreds of alphabetically ar- ranged entries, Incorporating contrasting exam- ples of verbally "overweight" terms and phrases drawn from printed sources such as newspapers and magazines with Dr. Flesch's suggested alter- natives, Illustrate how to write lean and straight- forward prose. This practical and easy-to-use reference book is essential to all those striving for clarity, simplicity, and ease In writing. 
ISBN:0060800836

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Weight 180 g
Dimensions 177 × 105 × 18 mm
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ISBN 0060800836