The Art of Negotiating: Strategies for Gaining Advantageous Bargains

A family purchasing a new home, a salesman trying to close a deal, two companies working out a merger, all have one thing in common-they are negotiating. Mr Nierenberg's skillful text and the explanation of psychological processes offer a remarkable new approach to help you. Indeed, up to the present time, there were no general theories at all available.

Gerard Nierenberg, offers a step by step method that is guaranteed to work. He shows how to recognize the needs of both size, and, finally, what strategy and tactics to use. Fascinating examples taken from Mr Nierenberg's own experiences, as well as many classic examples from other sources, illustrate and emphasize points.

ISBN:9789810492854