The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

Description

How did a really unhip country suddenly become cool? how could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a k-pop star that would break the world record for the most youtube hits? who would have predicted that a south korean company that used to sell fish and fruit (samsung) would one day give apple a run for its money? and just how does south korea plan to use pop culture to beat america at its own game. Welcome to south korea: the brand. In the birth of korean cool journalist euny hong uncovers the roots of the 'korean wave': a fanaticism for south korean pop culture that has enabled them to make the rest of the world a captive market for their products by first becoming the world's number one pop culture manufacturer. South korea's economic development has been nothing short of staggering - leapfrogging from third-world to first-world in just a few years and continuing to grow at a rapid and unprecedented rate - and for the first time the birth of korean cool will give readers exclusive insight into the inner workings of this extraordinary country; it's past, present and future. ISBN:9781471131042