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The Boomer Century 1946-2046: How America’s Most Influential Generation Changed Everything

By: Richard Croker

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RM21.90 RM16.43

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Description

A fascinating portrait of the Baby Boom generation - past, present and future - that will tie-in to the PBS documentary series of the same name airing in April 2007. 

From Dr. Spock and Vietnam to iPods and the new retirement (or lack thereof), the baby boom generation-the seventy-eight million Americans born between 1946 and 1964-has dominated our society for the past sixty years, transforming American culture at every stage of its life while setting trends and revolutionizing entire industries.

The members of this generation didn't just date; they refashioned sex roles and practices. They didn't just go to the doc tor; they reinvented health care. And now retirement and aging will never be the same as the oldest boomers move into their sixties, staying in the workplace or revamping retirement, but having no thoughts of entering old-age homes.

This entertaining historical look at the past sixty years and the next forty features insights from baby boomers and those who've studied them: Dr. An drew Weil on innovations in medicine; Erica Jong on sexual liberation; Eve Ensler on women's view of themselves; Rob Reiner on the influence of media on this group; and Jeremy Siegel on how we'll finance living to one hundred!

Introduced by Ken Dychtwald-the guru of this demographic anomaly-and filled with dozens of iconic photographs, THE BOOMER CENTURY 1946-2046 is an entertaining and eye-opening look at this amazing generation.
 ISBN:9780446580816

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Weight 702 g
Dimensions 235 × 158 × 30 mm
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ISBN 9780446580816