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STEP UP! TAKE YOUR BUSINESS PRESENTATIONS TO THE NEXT LEVEL AND HARNESS THE POWER OF MULTIMEDIA
t's a fact of life: those who use yesterday's tools in today's work won't be in business tomorrow. It takes more than sincerity to make yourself heard above the clamor of information and ideas. You need attention-getting impact to get your message across, and you need to reach your target audience on a gut level, where the real decisions are made. Multimedia technology and the personal computer let you capture the power of sight, sound, and interactive communication to make your presentation more exciting, more dynamic, and, of greatest importance, more convincing!
In The Business Week Guide to Multimedia Presentations,
Robert L. Lindstrom, editor-at-large for Presentations magazine, combines his years of experience in multimedia technology with the art of business presentations to guide you through the confusing jumble of tools, techniques, and terminology. He helps you connect your business communications goals with both the products you need and the processes you must understand in order to utilize multimedia effectively and efficiently. Using real-world case studies and concrete demonstrations, he cuts through the hype surrounding multimedia technology and takes you directly to:
• What multimedia technology is and what it can do for you.
• Tips and techniques for designing and producing your multimedia presentation.
• Using dynamic sound and motion to reach your audience on a deeper level.
• How and why interactivity communicates better than one-way presentation.
• What you need to get started and where to find help when you need it.
ISBN:9780078820571
