Description
This book is the businessman's guide to profits and success, through the written word. Whether you want action from debtors or improved relations with staff, customers, suppliers or public.. whether you are hiring or firing staff - whatever the reason for your writing well chosen words in a well written letter will produce results.
Here are the basic rules on buying and selling, hiring and firing, praising and flattering, sympathising, apologising... soothing the angry customer, provoking the debtor into payment, cajoling the creditor into compliance... the techniques of the efficient and successful commercial letter-writer are described in the wise and witty language for which Greville Janner QC, MP himself is so well known. Style, grammar, the construction of a letter - all are covered. So are the formalities and the niceties of etiquette which every skilled letter-writer needs to know.
In the section entitled The Law on Letters, Mr Janner describes the legal rules on deformation, references and commercial copyright; on contracts in general and contracts of employment in particular... and on the main aspects of the law, as they affect the letter- writer. In this edition, Mr Janner has brought the law up-to-date.
Here, then, is your compendium of guides to the letter-writer's craft. Here is the businessman's guide to those rules and principles which can lead to letters that are apt, concise and stylistically suitable and which mark out the writer as a man of executive polish and commercial acumen. Whether you are granting an interview for a job or applying for one: writing to praise, to thank, to attack, to apologise; to grant a reference or to make an appeal; to buy or to sell; to ask for credit or to give it; to congratulate or to console... every letter-writing occasion is covered in this up-to-date and invaluable Businessman's Guide.
ISBN: 0220663262
