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The Care and the Feeding of Ideas

The Care and the Feeding of Ideas

By: Bill Backer

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RM21.90

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Description

When it comes to ideas, writes legendary adman Bill Backer, we have the creative talent but lack the know-how to help them reach their full potential. In The Care and Feeding of Ideas, Backer tells the story of his most famous television commercial, the Coca-Cola ad featuring the song. "I'd Like to Teach the World to Sing," and offers an inside look at how creative ideas live or die in the business world. Backer's experiences over forty years in advertising taught him that even good ideas tend to get derailed in large organizations, and here he provides the tools to guide readers through the treacherous waters of corporate America and to nurture creativity in any line of work.

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