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The Concept of Corporate Strategy, 3rd Ed.

By: Kenneth R. Andrews

Book Condition: Heavy annotations, Good, Highlighter markings
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RM21.90

1 in stock

Description

This book, originally published in 1971, revised in 1980, and presented now in a third edition, is still dedicated to this classically simple idea: The highest function of an executive is leading the continuous process that shapes the nature of an organization and determines, revises, and achieves its purposes. Management in the business enterprise is the art form I have in mind. But educational institutions, other nonprofit undertakings, governments, and associations of professionals have as much or greater need for the kind of strategic management described here. The central idea applies equally to individuals who, rather than drift through life, wish to contribute to the purposes of organizations and society that are worth serving.
ISBN:0256036292

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Weight 222 g
Dimensions 229 × 151 × 10 mm
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ISBN 0256036292