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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury

By: Radha Chadha, Paul Husband

Book Condition: Very good
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RM39.90 RM35.91

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Description

With Hong Kong boasting more Gucci and Hermรคs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. 

TheCult of the Luxury Brand illuminates the mysterious inner workings of Asiaโ€™s love affair with luxury for business professionals and intrigued consumers alike. ISBN:9781904838050

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Weight 608 g
Dimensions 239 × 164 × 31 mm
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ISBN 9781904838050

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