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The Customer Differential: The Complete Guide to Implementing Customer Relationship Management by Melinda Nykamp

The Customer Differential: The Complete Guide to Implementing Customer Relationship Management

By: Melinda Nykamp

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RM27.90 RM20.93

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Description

This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM. ISBN:9780814406229

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Weight 485 g
Dimensions 236 × 160 × 23 mm
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ISBN 9780814406229

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