Description
We are all each other's customers, all the time. That is one of the profound insights nestled in this thoughtful little book. Sometimes the transaction is the exchange of words, or touch. Sometimes it is a billion-dollar deal.If you are in business in this era of intense, global competition, this inspiring book will wisely remind you that customer satisfaction is more than a motto behind the counter.
Anyone in business - who wants to stay in business - has to win customers and keep them happy. Now such business luminaries as Bob Allen, Mary Kay Ash, Robert Eaton, Dick DeVos, Charles Schwab, Baron Hilton, and Debbie Fields share the secrets of their success. Their never-before-published quotes show us that, after all, it's really true ... The Customer Is Always Right! ISBN:9780070342095
