Description
Your Customers Are Paying Attention to How You Attract and Treat Them.
This is the first book that reveals the hidden Motivation Triggers to understand, predict and influence your customers' behavior.
โข Decode how your customers actually think and make decisions
โข Find out the real reasons why organizations mismanage their customers' experience
โข Create a Customer Philosophy that gets and keeps customers
โข Navigate The Great Customer Attitude Shift
โข Enable your front-line to handle any customer
โข Learn why an apology is never enough
โข Deal with upset customers to create enduring loyalty
โข Discover the new rules for mass marketing and direct marketing
โข Get your customers to buy more, sooner
Demonstrating that you comprehend your customers is enormously profitable.
Not doing so is hazardous to your corporate health.
ISBN:9780757575068
