Description
Robert Heller's The Decision-Makers is not only an indispensable guide to taking the decisions that will enable companies and individuals to win in the most competitive era world business has ever seen: it is also a gripping account of the great decisions and decision-makers right and wrong.
Despite the onrush of technology and changing market forces, Robert Heller says, the principles of effective decision- making are unchanged: getting it right in high technology is no different from decisive triumphs in low. But the West's attitudes towards decisions, and who should take them, puts its corporations at a disadvantage against the decision- takers of the East, with results that have been dramatically demonstrated in almost every sector of business management.
Robert Heller describes how the best in the West can match the East, and looks at six key groups of decision- makers to test their responses against the challenge posed by the rise of Japan. His accounts of the innovators, the expansionists, the improvers, the planners, the salvationists and the competitors cover a wide range of industries - from cars and chemicals to junk bonds and central banking-and of decision-makers from Sir John Harvey-Jones and Lee Iacocca to Akio Morita and Rupert Murdoch.
The Decision-Makers is required reading for anyone who has ever taken a decision, good or bad, or who is interested in the decisions, taken by others, which are shaping the world.
ISBN:9780340412671
