The Electronic Bazaar: From the Silk Road to the E-Road

Description

This text concentrates on how businesses can exploit the Internet, and provides guidelines for creating a business vision and attracting and keeping customers. It discusses various sectors of the economy in detail, and examines the potential of future technological changes. In addition, the author provides the individual perspective of the cyber-citizen, focusing on the diverse implications of the new world that is being created. ISBN:9781857882582