Description
While many of us in the industrialized world still conveniently if incorrectly cling to the comforting notion that 'our' top companies continue to lead the world, such complacency is scarcely justified. At a time when Samsung's global brand is better recognized than Sony, when a Mexican cement manufacturer is the largest cement company in America and the second largest in the UK, and most of our computers are not only made but now largely designed in Taiwan and China, the West's dominance is hardly guaranteed.
In The Emerging Markets Century, Antoine van Agtmael, the man who coined the term 'Emerging Markets', casts a seasoned eye over the top twenty-five multinationals and shows readers how these innovative companies are applying the lessons they have learned in outmaneuvering often larger and more entrenched companies to attain positions of leader- ship in their respective fields. Van Agtmael demonstrates how these organizations are providing a true window on the future of globalization.
